👋Hi! I'm Rebecca

I'm a Product Marketing leader with 5+ years of experience driving growth and adoption for B2B SaaS products. I’ve helped build and scale marketing functions for both established enterprises and innovative solutions.

My early career in sales gives me a unique perspective on aligning marketing with revenue goals, enabling stronger collaboration between teams and measurable business impact.

I’m passionate about blending creativity with data-driven insights to craft strategies that resonate and deliver results.

If you want to discuss a project or opportunity, reach out to me at:
rebeccasaldanha159753@gmail.com!

Highlights

📈 Led marketing for 6 Regulatory Tech SaaS products: Increased awareness and market positioning.
🎥 Launched ‘IDfyVerse’ webinar series: Achieved 70% CXO-level engagement.
🚀 Drove 90% of the sales pipeline: Generated leads through inbound marketing.
🤝 Built strategic partnerships: Collaborated with AWS, TransUnion, and HDFC for co-branded campaigns.
🗣️ Increased share of voice in data privacy: Achieved 74% media coverage.
📝 Created 30+ thought leadership pieces: Drove significant traction and viewership.

Values

1. 💡 Customer-centricity: Prioritize customer needs to create meaningful, impactful product experiences.
2. 🤝 Collaboration: Foster teamwork across departments to achieve shared goals and drive results.
3. 📊 Data-driven decision making: Leverage data insights to make strategic, informed marketing decisions.
4. 📚 Continuous learning: Embrace daily learning to stay ahead of industry shifts and trends.
5. 🏆 Excellence and results-oriented: Deliver high-quality work focused on measurable business outcomes.
6. 🚀 Innovation and adaptability: Embrace new ideas and stay flexible to keep up with market evolution.

Products I have worked on

Video KYC

Video identity verification of a business and individual

ICP: Business, compliance,

Marketing, Product

RiskAI

Due-diligence on business partners to mitigate fraud & financial risks

ICP: Risk, Business, Audit, Credit Manager

CrimeCheck

Legal history insights on a business and individual

ICP: Lawyers, Risk, Fraud Control Unit(FCU), HR, IB

IDfy360

No-code platform that can be customised based on your journey requirements

ICP: Product, Business, Compliance

Privy

Consent governance platform for digital data protection and privacy (as per DPDPA)

ICP: CISO, Tech, Risk, Lawyers, DPO

API

140+ APIs to onboard genuine partners identity verification of a business and individual

ICP: Compliance, Product, Business

My work

LinkedIn Accounts: Privy & CrimeCheck

Managed LinkedIn accounts for both Privy and CrimeCheck, focusing on organic growth and engagement. I implemented targeted content strategies and campaigns to increase brand visibility, resulting in a 20% increase in followers month-over-month and a significant boost in audience engagement.

Thought Leadership: DPDP Act Newspaper

Created a comprehensive newspaper covering the key concepts of the DPDP Act, featuring articles from industry leaders. Distributed over 2500 physical copies and shared digital versions across social media channels. This initiative helped position the brand as a thought leader in data privacy, significantly increasing visibility in the industry.

Collaboration with DSCI: Notice generator

Partnered with the Data Security Council of India (DSCI) to create a free DPDP-compliant consent notice generator tailored for MSMEs. The tool garnered over 1000 monthly website views and 200+ active company users, significantly supporting data privacy compliance efforts within the small business community.

Event Management

Oversaw participation in 15+ external events, including conferences and trade shows, curating themes on Fraud & Risk Mitigation, Data Privacy, and Fintech Innovations. These events boosted brand visibility, generated leads, and positioned the company as an industry leader, attracting key decision-makers and fostering strategic connections.

Awareness Campaigns: Comic & Report

Developed a creative and educational DPDP Act comic book alongside compliance reports, aimed at simplifying complex data privacy concepts for a wider audience. The campaign gained significant media traction, being featured in top-tier publications such as Financial Express, Money Control, and ET CISO, helping drive awareness and positioning the company as an industry thought leader.

Certified Course on DPDP Act Implementation

Launched a 3-hour certified course designed to help companies start their DPDP Act compliance journey. The course has attracted over 100 CTO's & CISOs, positioning the company as a trusted resource for data privacy education

Monthly newsletter: 'Trust Issues'

Developed a monthly newsletter focused on building trust and privacy in the digital age. With over 20K active subscribers and an open rate of 30%, the newsletter has become a key communication channel for engaging and educating the audience.

IDfyVerse: Webinar series

Created and managed the IDfyVerse webinar series, regularly bringing industry leaders to discuss fraud, compliance, risk management, and related topics. This initiative significantly enhanced the company’s thought leadership and expanded its influence in the sector.

Product Launches with Live clients

Planned and executed 10+ end-to-end product launches in collaboration with client teams. Managed everything from launch strategy and internal communication to PR outreach and execution. Ensured cross-functional alignment, timely delivery, and measurable outcomes across awareness and adoption goals.

Partnership Marketing

Collaborated with 20+ strategic partners on co-marketing initiatives focused on brand visibility, lead generation, and engagement. Conceptualised and executed webinars, events, podcasts, and workshops that leveraged shared audiences and delivered value to both brands.

Marketing Tools